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Help your business to stand out from the crowd by sponsoring the RSPCA.

The RSPCA works in partnership with like-minded organisations, large and small, to promote a shared vision for all creatures. Join the other brands in Australia aligning with the RSPCA.

Becoming a corporate sponsor of the RSPCA is fantastic way to help animals, whilst also aligning your business with Australia's leading animal welfare charity. By sponsoring one of our annual fundraising events, your company will receive extensive opportunities for building brand awareness and exposure through our networks. 

Each year we hold several key RSPCA Fundraising Events that your business can offer sponsorship support to.

Corporate Relations Coordinator
P 03 9224 2536
E Email Corporate Relations

Million Paws Walk

The Million Paws Walk is our largest event. It is a guaranteed fun filled day for all animal lovers to attend. Over 25,000 people will walk with their beloved pooches at 16 different locations across Victoria on a selected date in May each year – approximately 15,000 of which attend the walk at Albert Park Lake. 

There are many opportunities available to support the Million Paws Walk - a media favourite each year with extensive reach & potential:

Register a corporate team to walk with your beloved dogs at Albert Park and fundraise for the RSPCA. Set in a stunning location and surrounded by the excitement of the day, your staff will have a blast walking with the thousands of other pet owners that attend this event each year. 

You can become an event sponsor of the Million Paws Walk 2017. There are a range of options available, from major Victorian sponsorship, to sponsorship at Albert Park Lake on the day. With so much variety, you are sure to find an option to suit the needs of your business. We are also able to offer tailored package offerings if you require this to suit your specific needs and budget. To receive more detailed information on the Million Paws Walk event and view current sponsorship opportunities for 2017 please call our Corporate team on 03 9224 2536. 

Cupcake Day

Cupcake Day is one of our biggest fundraising events, running throughout the month of August each year. This event has helped to raise $250,000 to support our adoption centres, shelters, education and Inspectorate teams in the past. Each August, thousands of enthusiastic cupcake cooks across Australia will host a cupcake party and donate the proceeds to help animals. Cupcake Day is a favourite with our female supporters between the 18-45 year age brackets in particular as well as professionals who host Cupcake Day parties in their offices across the state. 

Cupcake Day offers a unique opportunity for businesses to get involved and market themselves to clearly defined demographic groups. 

So, how can your business get involved?

Register your office to participate in fundraising for Cupcake Day and host a party of your own. Cupcake Day is an office favourite and is a great excuse to have your cake and eat it too – all for a wonderful cause!

Your business can become a sponsor of Cupcake Day 2017. This light-hearted event serves a serious cause, and your business have the opportunity to align with us.

We offer a variety of sponsorship opportunities, from in-kind prize pack sponsorships to structured package offerings. We also provide tailored sponsorship options to suit the needs of your business. 

Santa Paws

Santa Paws is held each November on site at Burwood East and invites people to bring their pets in for photos with Santa! This wonderful and fun activity raises over $19,000 each year towards the care of animals in our shelters. 

Santa Paws offers a wonderful opportunity to increase exposure for your business in the lead up to the festive season. Your business can get involved in several ways:

Organise for your team to have a group photo with Santa and their pets – you can feature this on your company
Christmas Card to clients! This is not only a fun activity for staff, but also a great way to show your social conscience by supporting the RSPCA. 

Your business can choose to sponsor Santa Paws at our Burwood East Animal Care Centre. We offer several fantastic sponsorship opportunities that offer your business extensive reach over the Christmas period. 

General Sponsorship Enquiries

If you would like to align your business with RSPCA Victoria through a sponsorship, we would love to hear from you. RSPCA Victoria are able to offer flexible sponsorship offerings and would be happy to provide you with a proposal following initial discussions surrounding the individual needs and budget of your business. If you think that a partnership between your business and the RSPCA is a good fit, then feel free to contact us!

Please contact the Corporate Relations Coordinator on 03 9224 2536 or email

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